If you love all of golf’s gear and accessories then the Scottish Golf Show is guaranteed to fascinate you on any one of a number of levels. There is something for everyone, especially the intensely knowledgeable golfers that want to be on top of their game and their looks on the golf course. Each year the show gets bigger and better, and this year’s is set to be the best yet. The vast amount of interactive experiences that are being offered alongside the product displays make for a fantastic show overall.
This year’s show is held once again in Ingliston, Edinburgh after beginning its path at this venue 9 years ago. The first show saw a foot fall of 11,000 visitors which has grown to nearly 20,000 with some 19,000 anticipated this week. This makes it the biggest golf show in Europe, surpassing Rhein Golf which has 16,000 attendees. The show is more than just a gathering of exhibitors showing off the latest products to the golfing industry. The entertaining experiences on offer would amaze almost anybody. There will be education areas hosted by Srixon and Cleveland Golf. Former European tour player, Andrew Murray, will be highly involved in this area of the event. From short game clinics to ball fittings; educational talks to putting competitions, you can appreciate why many visitors stay for over 5 hours at the show. The prospect of getting as much putting and driving practice in as you wish has encouraged some visitors to spend their whole day at the event in past years.
Sponsors of the event, Bunkered and Visit Scotland, are thrilled to present the countless new things that are prevailing from the show this year. The launch of so many new products just in time for the start of the season is one thing that is so ideal about the event. The golf industry’s leading brands will be there to show off these products, including Callaway, Taylor Made, Titleist, Ping, Nike, and the list goes on. The appeal of the show to many visitors is the try-before-you-buy facility that most of these exhibitors offer. Callaway’s new Big Bertha and the Taylor Made SLDR driver will both be principal features of the event and you can actually try out these brand new products in Scotland’s biggest indoor driving range before you assess which one is right for you. The launch of new products is just one influential element of the show. The Mizuno and Taylor Made tour trucks will be at the show, offering custom club fitting opportunities so that visitors can experience the tailored treatment that the pro’s receive on tour. The fact that over 100 companies present in the exhibition are looking to build a client base means it is the perfect time to speak to representatives of these companies. This means plenty of offers will be up for grabs. Meeting other customers with similar interests to you is another enthralling feature of the event.
Other exhibitors present at the show will include some of the Scottish golf industry’s biggest names, including Visit Scotland and Visit Arran. The team from Scotland’s Golf Islands will be on the Visit Arran stand so why not pop in and see us, then try the ‘Tiger Challenge’ with Your Golf Travel or have your picture taken with the Ryder Cup, or courtesy of the Royal & Ancient Golf Club the Amateur Championship trophy or RICOH Womens Open trophy? All three will be there, as will the Royal & Ancient’s Open Championship trophy which is expected to be a big hit. In fact there are more trophies on display this year than ever before.
Plenty of tour operators will be making an appearance, so the possibility of booking a holiday to a number of worldwide destinations is there. Golfing packages to Arran and the many other beautiful destinations of Scotland can be arranged by the Scottish Golf Island’s team, including Arran’s golf pass which gives holders the opportunity to play a round of golf on each of Arran’s seven golf courses within the year. These offers are expected to be a great attraction to the typical Scottish central belt consumer that will be in attendance at the show.
Gleneagles will welcome the Ryder Cup later this year, and as anticipation for the event is rising amongst patriotic Scots, the Ryder Cup trophy display is expected to attract more visitors to the show than any other Scottish Golf Show previously. The display will fill visitors with pride which can only be a good thing when the Ryder Cup event is looming so closely. The marketing and PR team promise to deliver on their expectations of attracting some of Scotland’s most keen and knowledgeable golfers. A bigger spend than last year’s accumulation of £1 million is expected from customers of the event this year.
The Royal Highland Centre, the venue for this year’s show, is located just off the A8 Glasgow to Edinburgh road. Ingliston is very central to Stirling, Edinburgh, Glasgow, Perth and Dundee, so the perfect destination in terms of convenience and there is plenty of parking and other facilities close by. On the door tickets are £20 per adult and under 16s go free. However, the pre-book offer is outstanding, with the chance to pick up three free rounds of golf or a combination of rounds of golf and £50 holiday vouchers. So for anyone who has taken advantage of this offer, make sure to collect the vouchers that have being prearranged.